Get better
results
from your
advertising
dollars!
Sign up
for a My
Event Leads
subscription
and take
full advantage
of the Self-directed
Advertising
System contained
within our
packages.
Below is
a list of
key features
that our
directories
offer event
service
providers.
Location
relevancy
– Listings
only in areas
your company
actually provides
service.
Occasion relevancy
– Listings
for the specific
types of events
that you provide
service to.
Volume – Create
a few or many
listings on
our different
directories.
Exclusivity
– Directories
carry limits
to the number
of vendors
listed.
Functionality
– Allow your
customers
to do business
with you online.
Control –
Change your
content and
directory
listings at
anytime.
Customization
– Customize
each of your
directory
listings for
event type
relevance.
Effectiveness
– Monitor
your web statistics
for tool usage
and directory
traffic.
Exposure –
Improve your
search engine
rank by increasing
incoming links.
Price – The
Self-directed
Advertising
System is
included with
your annual
subscription.
First
of all if
you are not
advertising
online, you
should be.
Increasing
numbers of
potential
customers
are researching,
shopping and
ordering products
and services
online. While
that is of
course not
new information
to most people,
the fact that
many potential
customers
are ONLY using
the Internet
to find vendors
for their
events might
be. Combine
that with
the fact that
online advertising
is typically
cheaper than
TV, radio,
trade magazines,
event guides,
and most other
mediums, the
question would
be why isn’t
your business
online?
If
you are already
advertising
online, chances
are you have
had favorable
results. The
cost of online
advertising
is generally
cheaper than
most other
mediums and
customer usage
is soaring.
Where you
may have difficulty
is in choosing
the when and
where to buy
web advertising.
While it may
be less expensive
per buy, advertising
online in
many different
places can
become expensive.
The proposition
of pay per
click may
also not be
attractive
due to the
uncertain
nature of
how much it
will cost.
The My Event
Leads Self-directed
Advertising
System addresses
those problems
by allowing
customers
to list their
businesses
on multiple
directories
without charging
anything per
click. The
system further
promotes sales
by limiting
the number
of businesses
listed in
each category
and by making
the directories
interactive
and extremely
relevant to
the customer’s
needs.
An
example of
how a sale
might look:
If a potential
wedding reception
customer were
looking for
a photographer
for his or
her wedding
in Seattle,
that person
would come
to our Seattle
wedding page
and enter
the photographer
section. Upon
entry, the
customer would
give their
event date,
creating a
short dynamically
generated
list of available
photographers
providing
service in
Seattle for
weddings.
That customer
would then
find photographers
that he or
she is interested
in and then
use the quote
generator
feature to
get instant
price quotes.
At that time
the system
facilitates
a trade of
the customer’s
contact information
and event
details for
non-binding
price quotes
from photographers.
If the customer
finds a photographer
that he or
she likes
they can fill
out a non-binding
online reservation
form. Once
the photographer
has approved
the reservation
the customer
can pay the
photographer
online using
a credit card,
thus allowing
the booking
to take place
100% online.
Things
to note from
this example.
1. The customer
found the
photographer
through one
of My Event
Leads’ free
directories.
2. The directory
was very relevant
to the customer
because it
was location
and event
type specific.
3. The system
engaged the
customer by
checking availability
and offering
non-binding
price quotes.
4. The dynamic
list of photographers
didn’t overwhelm
the customer
because it
is limited.
5. The photographers
that gave
quotes received
the customer’s
contact information
and event
details.
6. The customer
was able to
shop, reserve
service and
securely pay
for this service
all online.
7. The sale
could have
taken place
anywhere at
any time with
minimal effort
by the photographer.
8. The photographer
would have
received notice
that the lead/reservation
was taking
place via
text message
and/or e-mail
in real-time.
9. The photographer
could have
contacted
the client
directly via
e-mail or
telephone
after the
initial inquiry.
10. The photographer
didn’t pay
any extra
for this service.
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