Ask
why
a
business
has
a
web
site
and
the
responses
will
vary.
However,
the
response
that
is
almost
always
at
the
top
of
the
list
is
increasing
business,
i.e.
sales.
That
is
to
say,
sales
are
more
important
than
having
tons
of
well-written
text,
lots
of
great
images,
more
important
than
just
being
“out
there”
or
looking
good,
more
important
than
everything
else
on
the
list.
Plain
and
simple,
businesses
hope
and
expect
that
their
investments
in
the
online
world
will
reap
financial
benefits
in
the
form
of
increased
sales.
The
goal
of
My
Event
Leads
is
to
help
our
customers
perform
better
online
in
the
one
way
we
think
matters
most
–
increasing
sales.
More
and
more
customers
are
shopping
online
and
people
in
charge
of
putting
on
special
events
are
no
different.
Before
they
drive
to
a
store,
pick
up
a
phone
or
even
compose
an
inquiring
e-mail,
they
gather
information
online.
Many
of
those
customers
go
from
site
to
site
anonymously
gathering
information
and
inquiring
with
only
a
small
percentage
of
the
sites
they
visit.
This
sort
of
typical
shopping
behavior
results
in
higher
web
traffic
and
lower
sales
leads
for
many
event
service
providers.
Consequently,
many
service
providers
lose
out
on
a
high
percentage
of
sales
opportunities
they
did
not
even
know
existed
because
many
of
the
customers
that
visited
their
web
sites
were
not
compelled
to
initiate
contact.
However,
businesses
that
engage
customers
in
the
sales
process
online,
interactively
trading
them
scheduling
and
pricing
information
for
event
and
contact
details,
will
have
access
to
more
sales
leads
because
even
anonymous
customers
are
curious
and
almost
always
willing
to
trade
that
basic
information.
Many
businesses
are
marginally
happy
with
their
web
sites
as
is.
Their
sites
are
functional,
can
be
found
online,
they
get
some
new
business
from
them,
but
most
would
agree
that
they
hope
for
more
qualified
sales
leads
and
ultimately
more
sales
from
their
online
efforts.
Often
times
the
one
problem
with
an
otherwise
great
web
site
is
its
inability
to
compel
potential
customers
to
take
action.
Whether
that
action
be
to
pick
up
a
phone
and
call
in
or
send
an
e-mail
inquiry
or
whatever,
many
sites
lack
this
compelling
component.
This
is
where
the
My
Event
Leads
interactive
sales
tools
can
help.
When
the
My
Event
Leads
tools
are
installed
on
a
business
web
site
they
change
a
static
web
site
into
a
dynamic
site
that
engages
each
potential
customer.
This
process
starts
to
build
personalized
interaction
with
each
customer,
converting
them
from
anonymous
visitors
into
active
sales
leads.
Another
important
issue
that
many
businesses
overlook
is
the
importance
of
information
flow
and
its
affects
on
consumer
behavior.
There
is
such
a
thing
as
giving
too
much
information,
just
as
there
is
giving
too
little.
At
My
Event
Leads
we
help
our
customers
give
just
the
right
amount
at
just
the
right
time.
From
our
perspective
a
web
site
that
gives
too
much
information
can
be
equally
as
damaging
as
a
web
site
that
gives
too
little.
In
the
most
simplistic
terms,
if
an
event
service
provider
lists
all
of
their
prices
on
their
web
site,
a
potential
customer
has
no
reason
to
contact
the
business
before
making
their
hiring
decision.
In
addition,
that
same
customer
can
infer
things
about
the
service
from
just
the
pricing
information
alone.
They
may
think
the
service
is
too
cheap
and
assume
something
is
wrong
with
the
quality
or
slightly
too
expensive
and
not
even
attempt
to
negotiate.
Both
have
the
same
net
result
of
lost
sales
opportunities
for
the
business
in
question.
What’s
worse
is
the
business
in
question
does
not
even
know
of
the
lost
opportunities.
In
the
case
of
too
little
information,
the
same
result
of
lost
opportunities
can
occur.
Customers
may
visit
a
web
site,
look
around
and
not
find
schedule
or
price
information
and
move
on
without
ever
contacting
the
business.
Often
times
the
stated
reason
for
a
business
to
not
publish
its
prices
is
something
to
the
effect
of
“each
event
bid
is
custom.”
However,
many
customers
are
busy
and
won’t
bother
to
inquire
over
the
phone
or
via
a
contact
form,
some
distrust
companies
that
don’t
publish
their
prices,
and
still
others
will
just
move
onto
the
next
site
that
has
the
information
they
seek.
All
of
these
scenarios
result
in
lost
sales
opportunities
for
companies
that
give
too
much
or
too
little
information,
not
because
the
customers
didn’t
visit
their
web
sites,
but
because
the
right
information
wasn’t
presented
at
the
right
time.
The
My
Event
Leads
tools
make
web
sites
and
advertising
dollars
spent
to
promote
them
more
effective
by
helping
event
service
providers
make
better
use
of
their
existing
web
sites
and
web
traffic.
The
tools
convert
a
high
percent
of
anonymous
shoppers
into
sales
leads
that
have
furnished
their
names,
phone
numbers,
addresses,
event
details
and
what
services
they
are
interested
in.
The
tools
also
alert
the
event
service
providers
of
new
leads
in
real
time,
delivering
sales
lead
notifications
instantly
to
their
e-mail
accounts
and
mobile
devices.
This
means
that
service
providers
could
potentially
call
back
a
fresh
sales
lead
while
that
shopper
is
still
on
their
web
site
or
before
that
potential
sale
moves
onto
a
competitor’s
web
site,
thus
creating
a
huge
competitive
advantage
for
users
of
the
My
Event
Leads
tools.
